For merchants

Publishers who did the maths first.

We read the search results your brands already compete in, and write only to the sites carrying evidence that they publish affiliate content. What they see before applying is what your offer has actually paid per click — or a dash where there is not enough data to say.

How listing works

01
Create a campaign

Landing URL, cookie window and commission rules — percentage, fixed or tiered.

02
List it as an offer

Pick its niches and whether applications are reviewed or approved instantly. It appears in the marketplace immediately.

03
Approve publishers

See the applicant's site, audience and declared channels before deciding. Approval mints their tracking link.

04
Return the click reference

The step the rest rests on: without it a sale is recorded and attributed to nobody.

What one merchant's pool looks like

measured from live search results · 2026-09-15

Three brand domains, read from the search results they already compete in.

1,392
candidate domains

Sites appearing in results those three brands compete in.

233
beside two or more

One site covering more than one of the brands at once.

25
beside all three

A site that already covers the whole of what the merchant sells.

Who we would actually write to

227 of 1,392 mailable · 2026-09-15
prospect → qualify → discover an address → verify it → send → publisher

Everything turns on the second stage. It has three verdicts, and only one of them is ever sent a message.

qualified
227 16%
The only state that is ever mailed.

Evidence a publisher leaves behind — an affiliate-network link, a CMA-style disclosure, forum software, publisher-side ad tech.

review
691 50%
Counted and reported. Never mailed.

Nothing found either way. A page we could not read is not a verdict, and a shop front carries advertiser tags rather than publisher ones — so a direct competitor lands here.

disqualified
70 5%
Never mailed.

A hard refusal. Public-sector, health and academic domains are refused before a page is even fetched.

not yet checked
404 29%
Never mailed.

The discovery sweep has not reached them. It makes real HTTP requests, so it is a cost decision rather than a free one.

Candidate, not qualified. Ranking beside you does not make a site a publisher — our first pull returned an NHS trust and a dozen main dealers. Collapsing review into disqualified throws away real publishers over a page we could not read; collapsing it into qualified is how the NHS gets mail.

What you control

Who promotes you
Manual approval by default. Review the applicant, or switch an offer to instant approval when you want reach over control.
What they can do
Publish restrictions on the listing — no brand bidding, no coupon sites, whatever your rules are. Publishers accept them at the point of applying, and that acceptance is recorded.
When money moves
You settle with publishers from your own Stripe account. Reign records what is owed; it does not sit in the middle of your money.
What happens on a refund
A refunded conversion voids its commission and posts a reversing ledger entry, so balances unwind instead of drifting.

Put your offer in front of them.